France, Paris

Management de la mode et de la création

when 12 June 2017 - 23 June 2017
language French
duration 2 weeks
credits 5 ECTS
fee EUR 1400

Fashion and luxury: history and current affairs
     Monograph of emblematic creators
     Understanding creative processes
     Fashion and accessories brands and collections
     Major markets around the world
     Changes in distribution and consumption
     E-commerce fashion
     Merchandising Trends
     Specificities of the fashion product: materials and shapes
     Fashion and fragrances
     Fashion and sustainable development
     Communication issues and tools: social networks, advertising, fashion shows, events, sponsoring ...
     New fashion press (magazines, blogs, shows ...)
     A career in fashion and luxury: trades and functions

Course leader

Nathalie Ruelle, Directeur

Target group

The Summer School programs for students are open to students over 18 years of age in the course of graduate studies or young graduates, coming from all types of training and having an interest in fashion, design and luxury.

Course aim

Become familiar with the history and current affairs of the worlds of fashion and luxury.
A better knowledge of the brands and their strategies, the major markets, the stakes of distribution and consumption.
Analyze the messages conveyed by the brands.
Learn the specificities of the fashion product and its vocabulary.
Understand the role of new digital tools and their uses in fashion.
Discover the variety of creative industries.

Credits info

5 ECTS
Les participants qui remplissent les conditions de réussite du programme (assiduité et examen final) peuvent recevoir 5 crédits ECTS. Les étudiants sont invités à vérifier avec leur université d'origine si les crédits ECTS attribués par l'IFM sont éligibles.

Fee info

EUR 1400: Program fees include: tuition fees, visits, welcome breakfast and buffet.
EUR 0: Possibilité de ne suivre qu'une seule semaine, sur demande, auprès de summerschool@ifm-paris.com