20 January 2017
Public Opinion from Communication Perspective
The course is proposed for students interested in research on public opinion, elections and mass media. The course will start with a short description of the history of public opinion and methodology. It will be followed by short practical examples on how to construct a poll. The second part of the course will be dedicated to the potential effects that media may have on public opinion. A final part will be dedicated to practical exercises on how to read and interpret public opinion polls published in the media. The course consists of a total of 24 hours.
Application deadline: November 15th, 2016
Contact Sarah Morkowsky, Winter Program Manager: firstname.lastname@example.org for more details
Students are expected to understand how public opinion is measured and interpreted. How the public opinion can be influenced? Students will be able to interpret public polls but also marketing studies that are based on the same methodology.
3 ECTS - 1,5 US credits
EUR 500: 500 Euros/module for free movers
EUR 0: No tuition fees for students from Audencia's partner institutions