France, Nantes

Crisis communication

when 17 May 2016 - 20 May 2016
language English
duration 1 week
credits 4 ECTS

Issue Management is about preserving company’s reputation. Organizations are more and more exposed to public opinion and therefore to image risks. They are more careful, monitor their exposure, implement new processes and allocate resources in order to anticipate and to manage crisis situations. Listening to the environment and the stakeholders is the heart of good issue management and crisis communications.

Target group

upper undergraduate students

Course aim

Understand the impact of reputational risks on organizations and brands. Assess reputation risks related to company's activities. Understand how a crisis situation bursts and evolves. Acquire issue management and crisis communication good practices.

Credits info

4 ECTS - 2 US

Fee info

EUR 0: no tuition fees for students from partner's universities
EUR 500: tuition fees: 500 euros/week for free movers