Netherlands, Amsterdam

Creativity and Innovation (in collaboration with Cardiff University)

when 8 July 2017 - 22 July 2017
language English
duration 2 weeks
credits 3 ECTS
fee EUR 1150

Innovation and creativity are key drivers of success in many industries today. But how do you propagate a culture of innovation? Offered in collaboration with Cardiff University, this course guides students through the minefield of creativity and innovation in the corporate environment. By introducing new ways of perceiving, understanding, and approaching these aspects of the business matrix, it shows how they can make a real difference to the organization and market. Taught by an international team with marketing and business consultancy experience, this course also features a unique hands-on assignment: an in-company boot camp, developed with and hosted by a corporate partner from the VU Amsterdam network, in which students tackle an innovation challenge in a pressure-cooker situation and present their solutions to company executives.

Course leader

Dr. Mirella Kleijnen

Target group

Any student with an interest in creativity and innovation, especially from Business and Organization Studies, Economics, Social Sciences, Social Psychology, Healthcare, Media and Communication Studies, Engineering, Technology Management, Operations Management and Education.

Course aim

You will understand the role of innovation from a marketing strategy perspective.
You will understand innovation processes and the role of creativity within them.
You will understand and be able to apply the basics of design thinking.
You will be able to identify, analyse and explain an effective, creative concept leading to an innovation success.
You will be able to apply theoretical concepts, frameworks and models to cases, illustrations and examples.
You will understand individual and group creative processes.
You will be able to form an innovative team and you will understand the challenges inherent to its management.

Credits info

Contact hours: 45

Fee info

EUR 1150: The tuition fee includes an airport pick-up service, welcome goodiebag, orientation programme, on-site support, 24/7 emergency assistance, and a transcript of records after completion of the course.

An early bird discount of €150 is available for students who apply before 15 March, and students from VU Amsterdam as well as from exchange partner universities will receive a €250 discount. You apply for the discount simply by indicating that you are currently a student at VU Amsterdam or at a partner university in the online application.

All courses include excursions. We will also organize trips and excursions as part of our social programme, which is a great way to get to know your fellow students and learn more about Amsterdam and the Netherlands. The social programme is not included in the tuition fee.

Furnished accommodation is available. Various housing options will be offered.


The Amsterdam Summer School offers ten scholarships that cover the full tuition fee of one course. Information about how to apply for the scholarship will be posted on the website.

Register for this course
on course website