Netherlands, Amsterdam

Organizational Behavior Management

when 22 July 2017 - 5 August 2017
language English
duration 2 weeks
credits 3 ECTS
fee EUR 1150

To change behaviour within an organization, we first need to understand it. Only then can we effectively improve leadership, motivation, and culture to create a more productive workplace. VU University Amsterdam is the first European institution to offer a degree in organizational behavior management and this is the first summer course of its kind offered in Europe. Students will learn the principles and techniques of applied behaviour analysis (ABA), the ABC model (antecedent-behaviour-consequence), and the four behavioural consequences. They will also explore protocols for shaping new behaviours and learn to use the OBM Optimizer, a practical tool for enhancing organizational performance, including such factors as quantity, quality, safety, and attendance. The course syllabus includes guest lectures and a visit to the employer of a recent executive graduate in OBM at VU Amsterdam.

Course leader

Dr. Marius Rietdijk

Target group

Students of social, exact or technical sciences who want to know more about changing organizational behaviour through positive reinforcement.

Course aim

You will understand the importance of organizational behaviour for excellent results.
You will understand how OBM and ABA can help change organizational behaviour.
You will be familiar with the ABC model and ABC analysis.
You will understand the major concepts in OBM/ABA and how they can help improve performance.
You will be able to apply the OBM protocol to a real-life behaviour and use the OBM Optimizer computer program.

Credits info

Contact hours: 60

Fee info

EUR 1150: The tuition fee includes an airport pick-up service, welcome goodiebag, orientation programme, on-site support, 24/7 emergency assistance, and a transcript of records after completion of the course.

An early bird discount of €150 is available for students who apply before 15 March, and students from VU Amsterdam as well as from exchange partner universities will receive a €250 discount. You apply for the discount simply by indicating that you are currently a student at VU Amsterdam or at a partner university in the online application.

All courses include excursions. We will also organize trips and excursions as part of our social programme, which is a great way to get to know your fellow students and learn more about Amsterdam and the Netherlands. The social programme is not included in the tuition fee.

Furnished accommodation is available. Various housing options will be offered.


The Amsterdam Summer School offers ten scholarships that cover the full tuition fee of one course. Information about how to apply for the scholarship will be posted on the website.

Register for this course
on course website