Back to selection
when
10 August 2020
-
21 August 2020
21 August 2020
language
English
duration
2 weeks
credits
3 EC
fee
EUR 620
registration deadline
31 May 2020
Zlín, Czech Republic
Consumer Behaviour and Branding
when
10 August 2020
-
21 August 2020
language
English
duration
2 weeks
credits
3 EC
fee
EUR 620
Subjects covered:
• Concept and principles of branding
• Consumers decision-making
• Cross cultural consumer behaviour
• World brands versus local brands
• Global marketing opportunities
Course leader
• doc. Ing. Miloslava Chovancová, CSc. (summerschools@utb.cz)
Target group
Everybody interested in this topic can participate in TBU Summer School 2020.
Fee info
EUR 620: Fee for the first round of applicants. The fee covers course fee, accommodation, breakfasts and events.
EUR 670: Fee for the second round of applicants. The fee covers course fee, accommodation, breakfasts and events.