Russia, Nizhny Novgorod

Russian market trasformation during the crisis

when 15 August 2016 - 28 August 2016
duration 2 weeks
credits 1 ECTS
fee EUR 400

We will focus on the main characteristics of Russian market and its impact on consumer behavior.

Course leader

Denis A. Fomenkov
Associate Professor, Faculty of Management / Department of Marketing

Course aim

The course aim is to examine how Russian companies were affected by economic crisis, to discuss marketing strategies Russian companies use in order to perform in such turbulent conditions.

Credits info

1 ECTS
5 ECTS credits for all the courses of this SS

Fee info

EUR 400: Main track (Russian market transformation during the crisis;Politics and Economics; Intercultural Communication
Risks on Financial Markets: Russian Context; Russian Monetary Policy and Banking System)
+ Cultural program
+ Accommodation in a HSE
dorm
EUR 500: Main track (Russian market transformation during the crisis;Politics and Economics; Intercultural Communication
Risks on Financial Markets: Russian Context; Russian Monetary Policy and Banking System)
+ Cultural program
+ Accommodation in a HSE
dorm
+ Russian
language