Portugal, Lisbon

Entrepreneurial Marketing

when 31 July 2016 - 24 August 2016
language English
duration 4 weeks
credits 6 ECTS
fee EUR 1100

This programme covers marketing strategies required for start-up firms, leveraging the application of web 2 tools. The course deals with the marketing concepts with a practical focus through case studies.

Course leader

Programme Director – Professor António Robalo

Summer School Coordinator – Rita Fernandes

Target group

This programme is reccommended for Masters or advanced undergraduate level.

Course aim

At the end of the course students should be able to understand the following:

how the marketing for start-up differs from the traditional marketing activities

how to make use of social media tools for branding and public relations

how to devise pricing and channel strategies

how to build a loyal & profitable customer base

Fee info

EUR 1100: Fee includes: tuition; course materials; team-building event; Portuguese History and Culture classes; Survival Portuguese Language classes; company visit; use of the library, PC labs and ISCTE-IUL facilities; public transportation card for one month in Lisbon; organisation of leisure activities; airport pick-up service; welcome and farewell dinner.


There is no scholarship available for summer school programmes.