24 August 2016
This programme covers marketing strategies required for start-up firms, leveraging the application of web 2 tools. The course deals with the marketing concepts with a practical focus through case studies.
Programme Director – Professor António Robalo
Summer School Coordinator – Rita Fernandes
This programme is reccommended for Masters or advanced undergraduate level.
At the end of the course students should be able to understand the following:
how the marketing for start-up differs from the traditional marketing activities
how to make use of social media tools for branding and public relations
how to devise pricing and channel strategies
how to build a loyal & profitable customer base
EUR 1100: Fee includes: tuition; course materials; team-building event; Portuguese History and Culture classes; Survival Portuguese Language classes; company visit; use of the library, PC labs and ISCTE-IUL facilities; public transportation card for one month in Lisbon; organisation of leisure activities; airport pick-up service; welcome and farewell dinner.
There is no scholarship available for summer school programmes.