France, Paris

Marketing in a Global Environment

when 4 June 2016 - 25 July 2016
language English
duration 8 weeks
credits 4 ECTS

Introduces marketing concepts and their use in contemporary management.

Course leader

Considers how individuals and firms process information to make decisions, and how firms determine and meet customer demands and needs. Through lectures, discussions, case studies, and written analyses, the course examines the marketing function from a st

Fee info

EUR 0: Fully accredited US curriculum