France, Paris

Rhetoric & Persuasion

when 6 June 2016 - 15 July 2016
language English
duration 6 weeks
credits 4 ECTS

Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.

Course leader

Studies rhetoric as a historical phenomenon and as a practical reality.

Target group

Upper level Communications, Media and Journalism students.

Credits info

Fully accredited US curriculum

Fee info

EUR 0: Courses can be taken for transferable university credit, or at a reduced audit rate (no credit)