Denmark, Aarhus

Decision Models in Marketing

when 1 August 2011 - 19 August 2011
duration 3 weeks
credits 5 ECTS

This course deals with concepts, methods, and applications of marketing decisions. Unlike most marketing courses that focus on conceptual material, this course will provide the students with analytic skills to translate conceptual understanding into specific operational plans – a skill that is in increasing demand in organizations today.Course offered by Department of Business studies, Aarhus School of Business, AU.

Course leader

Arne Floh, WU Vienna

Target group

The course is designed for students with some background in basic marketing concepts.

Course aim

This course deals with concepts, methods, and applications of marketing decisions. Unlike most marketing courses that focus on conceptual material, this course will provide the students with analytic skills to translate conceptual understanding into specific operational plans – a skill that is in increasing demand in organizations today.

Specifically, the course objectives are:
• To help you understand how analytical techniques and computer models can enhance marketing decision-making.
• To help you learn to view marketing phenomena and processes in ways which are amendable to decision modeling.
• To expose you to a number of examples of the successful use of marketing engineering.
• To provide you with a software tool kit that will enable you to apply marketing engineering to real marketing decision problems.

Fee info

EUR 0: See website for information regarding fees