26 August 2011
This course aims to increase knowledge and understanding concerning health communication in general, and the application of health communication in various contexts. Health communication finds application in various fields, amongst which are public health services, for example in informational, awareness and promotional campaigns, in social services where the focus is on the message recipient and as entertainment education where the primary goal is community development. The course focuses on the needs of the message recipient and on improving the efficiency of communication. Course offered by Department of Language and Communication, Aarhus School of Business, AU.
Magdalena Krige, University of the Free State, Bloemfontein, South Africa
A student who wishes to enroll for this course should have basic knowledge about communication in various contexts, for example in interpersonal, small group and mass media contexts. This knowledge would be considered as background knowledge to the contents of the course. It would further be advantageous if the student has relevant knowledge about the conceptualisation of communication campaigns in general. Creative and analytical communication skills will serve the student well in the practical work.
This course aims at increasing knowledge and understanding concerning health communication in general and the application of health communication in various contexts. In order to achieve this aim, the following competences resulting from the acquired knowledge are foreseen:
• An awareness of the importance of person-centred messages in health contexts through knowledge of health communication models and barriers to health communication
• The ability to design health communication messages that are culturally sensitive through knowledge about health profile factors, networks and patient support
• The skills to conceptualise and design a health communication campaign through knowledge about media use in health communication, campaigns and health information efficacy
• The capability to utilise entertainment education for health developmental purposes through knowledge about health communication in the First World vs. Developing countries.
EUR 0: Visit website for information regarding fees