Netherlands, Utrecht

Business Innovation. ?There?s the Idea, the Business Model and then there?s the Customer?

when 4 July 2016 - 8 July 2016
language English
duration 1 week
credits 2 ECTS
fee EUR 550

We live in an ever faster world and business uncertainty is growing. To survive business needs to be conducted as unusual. Innovation needs to go beyond the incremental innovation that has been perfected over the past 50 years of marketing. Businesses need methods that enable them to explore and consider unusual business opportunities. The very young field of entrepreneurial innovation is starting to put together the answers that will help business thrive in the 21st century, with management techniques fit for an environment of extreme uncertainty.
A second trend is the increasing automation of jobs, not only manual labour but now also knowledge jobs are in danger of automation. Large companies are employing fewer people as a result while still generating increased profits. But these companies experience the same environmental uncertainty and the skills they need in new hires are the innovation skills to re-invent the business.
This course will provide you insight into those skills and also give you the skills that are required to start your own innovative new business.
No background in business is required. What is required is an interest in solving customer problems and an openness to doing, not just knowing. As Walt Disney is quoted as saying, "The way to get started is to quit talking and start doing". Whatever the background you have in the arts, business, psychology, humanities, engineering, or your level; you have valuable skills to contribute to an entrepreneurial team as long as you have a good attitude and drive to succeed.
This course is for you if;
- you are interested in new creative approaches to innovation management;
- you are a curious entrepreneur;
- you want to develop your entrepreneurial skills;
- you've heard of lean start-up and want to more;

The course uses a combination of experiential learning (testing assumptions in front of real customers), a flipped classroom in which you bring your outside-the-building back into the classroom for feedback on your learning process, includes design thinking and lean startup principles to create a fast, agile, customer focused innovation process and experience.
Lecturers are experienced entrepreneurs and start-up coaches. Visits to diverse incubators, accelerators and corporate enterprise programs throughout the Netherlands provide extra spice in the program.
This course is the first part of the 4 weeks? Special Track Lean LaunchPad, Kick Start Your Business Venture Through Evidence Based Entrepreneurship and can also be followed as a one week stand-alone course on the fundamentals of entrepreneurship and entrepreneurial management.

The course is an introduction to entrepreneurship and covers everything a founder should know before considering founding a start-up;
? Founder Teams & Values; Learn about your personal values and team dynamics;
? Startup Ideas; Develop your creativity and ability to spot business opportunities;
? Excursion to Holland Startup
? Business Modelling; Analyse existing businesses to understand and innovate on the business model.

Course leader

Jelly J. Offereins

Target group

Students from all levels (Bachelor and Master); a business programme background is not required, however a strong interest in and willingness to stress test and challenge your own ideas is needed. This course offers a non-traditional learning environment, so participants must be open to discovery and have an experimental attitude.
General Entry Criteria
You;
? have sufficient command of the English language to engage in interactive programme
workshops. If English is not your native language you can demonstrate such proficiency either
through a diploma/certificate or through several years of using English.
? are either currently pursuing a degree at a university, or have recently completed a degree qualification.

Course aim

This course will provide you insight into those skills and also give you the skills that are required to be part of an innovative team or to start your own innovative new business:
? Founder Teams & Values; Learn about your personal values and team dynamics;
? Startup Ideas; Develop your creativity and ability to spot business opportunities;
? Business Modelling; Analyse existing businesses to understand and innovate on the business model.

Fee info

EUR 550: Course + course materials + housing
EUR 350: Course + course materials

Register for this course
on course website