Netherlands, Utrecht

Lean LaunchPad, Kick Start Your Business Venture Through Evidence Based Entrepreneurship

when 4 July 2016 - 29 July 2016
language English
duration 4 weeks
credits 8 ECTS
fee EUR 1990

Lean LaunchPad - work in teams in this entrepreneurial experience with all the pressures and demands of the real world in an early stage start up. Intensely and deliberately experiential to develop what an entrepreneur needs in today?s world. Learn how to turn a great (business or social venture) idea into a great company. Dare to dream, dare to experiment, and dare to be wrong. You?ll learn to prove what does work and how to successfully transfer knowledge into products and processes that benefit society.
Startups are not about executing a plan.....startups are temporary organizations that exist to search for a scalable and repeatable business model.

Our goal is to create an entrepreneurial experience for you with all of the pressures and demands of the real world in an early stage start up. This course is intensely and deliberately experiential to develop the mindset, reflexes, agility and resilience an entrepreneur needs to search for certainty in a chaotic world.

You will work in teams learning how to turn a great (business or social venture) idea into a great company. You?ll learn how to use a business model to brainstorm each part of a business vision and customer development to get out of the classroom to test your vision. You?ll learn to dare to dream, dare to experiment, and dare to be wrong. You?ll learn to prove what does work and how to successfully transfer knowledge into products and processes that benefit society.

You will receive intensive coaching with straight, no-nonsense feedback about your discovery process, training on your personal strengths and contribution within a team, you will study cutting edge literature on early stage new venture development, and you will visit several new venture incubators, and Entrepreneurship Centers of Expertise, in the Netherlands.

No background in business is required. What is required is an interest in solving customer problems and an openness to doing, not just knowing. As Walt Disney is quoted as saying, "The way to get started is to quit talking and start doing". Whatever the background you have in the arts, business, psychology, humanities, engineering, or your level; you have valuable skills to contribute to a entrepreneurial team as long as you have a good attitude and drive to succeed.

This course is for you if;
- you are interested in new creative approaches to innovation management;
- you are a curious entrepreneur;
- you've heard of lean start-up and want to more;

The course uses a combination of experiential learning (testing assumptions in front of real customers), a flipped classroom in which you bring your outside-the-building back into the classroom for feedback on your learning process, includes design thinking and lean startup principles to create a fast, agile, customer focused innovation process and experience.

Lecturers are experienced entrepreneurs and start-up coaches. Visits to diverse incubators, accelerators and corporate enterprise programs throughout the Netherlands provide extra spice in the program.

This special track is an intensive entrepreneurial experience course on Evidence based Entrepreneurship and consists of 3 parts:
I Business Innovation. ?There?s the Idea, the Business Model and then there?s the Customer?
II Transforming and Scaling SMEsb
III Customer Discovery and Value Proposition Validation


Part I (1 week ), (4 July-8 July 2016) Business Innovation. ?There?s the Idea, the Business Model and then there?s the Customer?
This first part of is an introduction to entrepreneurship and covers everything a founder should know before considering founding a start-up;
? Founder Teams & Values; Learn about your personal values and team dynamics;
? Startup Ideas; Develop your creativity and ability to spot business opportunities;
? Excursion to Holland Startup
? Business Modelling; Analyse existing businesses to understand and innovate on the business model.

Part II (1 week), (11 July-15 July 2016) Transforming and Scaling SMEsb
Part II continues where Part I ends and covers Transforming and Scaling SMEs (Gazelles). We will use business cases for the participants to re-engineer certain businesses based on industry and market analysis. The programme will Include an excursion to Business Models Inc.
This course dives deep into developing business ideas, systematically uncovering business opportunities, re-designing a business model around a business opportunity and conducting analysis to gain understanding of the environment and empathy for the customer and insight into problems that the customer experiences.

Part III (2 weeks), (18 July-29 July 2016) Customer Discovery and Value Proposition Validation
Use an own business idea and rapidly develop solutions through customer development.
Part III continues where Part II ends, and begins with designing and validating the value proposition for the customer who is now understood in detail. Once the solution to the customer problem is validated through the building and testing of a series of minimal viable products we proceed to validate other aspects of the business model such as the revenue stream and pricing, how you will reach and support customers and the partners your business will require. We'll end by doing an in-depth analysis of the cost structure that underpins this business and conclude by assessing if the opportunity is indeed worth pursuing with the resultant business model, or if more thought and work needs to go into making a sustainable and profitable business out of the opportunity by developing the business model further.

If you already have a working knowledge on/experience with Business Models and/or Business Model Innovation (part I), you may consider to register for part II (Transforming and Scaling SMEsb) and III Customer Discovery and Value Proposition Validation only;
If you already have a working knowledge on/experience with on Business Model Innovation (part II), and you have a Business idea, a filled out Business Model Canvas and partners, you may consider to register for part III ( Customer Discovery and Value Proposition Validation) only.


Course leader

Jelly J. Offereins

Target group

Students from all levels (Bachelor and Master); a business programme background is not required, however a strong interest in and willingness to stress test and challenge your own ideas is needed. This course offers a non-traditional learning environment, so participants must be open to discovery and have an experimental attitude.

Course aim

Participants will understand how to design, test and deliver the customer' desired solution. Students will have researched and discovered an innovative business idea, and will have tested the feasibility. In doing so they will have refined their business vision and business model, and have developed entrepreneurial ?muscles?. In short, they will be ready to go.

Fee info

EUR 1990: Course + course materials + housing
EUR 1340: Course + course materials

Register for this course
on course website