10 June 2016
The Business, Political and Cultural Environment in Europe
The two-week program focuses on the following topics:
• Trade Integration in Europe and the European Union
• Monetary Integration in Europe: The Euro as Europe‘s Common
• Competing in European Markets
• Operations Management in Europe – Embracing Sustainability
• Business Environment and Strategies of Foreign Direct
Investment Investors in Central and Eastern Europe
• European Marketing
• Cultural Aspects: Germany in Europe and Cross-cultural communication
The European Bachelor Summer Institute is tailored to Bachelor students in business administration, who are interested to learn more about the business environment in Europe. The program integrates cultural experiences and practical business examples, including on-site visits. Since Germany has the largest economy in Europe, the program includes visits to both an international company and a major bank in Frankfurt.
The program includes a final exam and a group project. A typical day of class is composed of class sessions and study periods as
well as group work in the afternoon. The program is complemented by several cultural events spread out over the two-week period. The language of instruction is English.
Professor Dr. Michael Frenkel
This program is tailored to bachelor students in Business Administration, who are interested to learn more about the business environment in Europe.
The program comprises 56 academic contact hours (equivalent to eight ECTS of a 14-week term) plus around 28 contact hours of a cultural program (equivalent to four ECTS of a 14-week term).
EUR 2115: The fee is comprised of the tuition as well as the administrative fee.
EUR 325: This fee is for housing and covers the whole two weeks (ranges between 255€ and 325€).
There are no scholarhsips available from WHU.