Czech Republic, Prague

Entrepreneurship & New Venture Creation

when 30 July 2018 - 10 August 2018
language English
duration 2 weeks
credits 5 ECTS
fee EUR 725

Setting up a new business is not an easy task. You often have to deal with lack of finance, perhaps insufficient experience and many other issues. You have to decide how to design your product, how to differentiate your company from the competitors, and how to work with employees. Therefore if you consider opening a new business, or you study business at a university, you will surely find this course more than useful and practical.

Course leader

Gillian Pritchett

Highly experienced teacher and marketing manager. During her business career she worked for several international companies in both middle and top management positions. She also has substantial experience as university lecturer.

Target group

◦ young professionals and university students with intermediary level of English

Course aim

Instead of going back to standard case studies from Microsoft and GE, this course looks at various small businesses in large and small markets in order to uncover the fundamentals that every entrepreneur or small business owner needs to know.

Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures.


Day 1 - Entrepreneurship
◦ Being an entrepreneur
◦ Are entrepreneurs born? Can they be made?
◦ Types of entrepreneurs
◦ Characteristics of successful entrepreneurs
◦ Why people start a business
◦ Pathways to business (from scratch, acquisition, ffanchise, family business)
◦ Being an intrapreneur
◦ How would you define entrepreneurship?
◦ How would make someone into an entrepreneur?

Day 2 - Ideation
◦ Where do ideas come from?
◦ Hobbies – Interests
◦ Gaps in the market
◦ Ideas from other markets
◦ Trends
◦ Clients
◦ Where would you get ideas from?
◦ What trends are there in xyz sectors? – what business opportunities could this create?

Day 3 - Opportunities
◦ Creating – Shaping - Recognising - Seizing
◦ Ananou/Filion book

Day 4 - Analysing a sector
◦ Finding the information
◦ Porters
◦ Trends
◦ SWOT analysis
◦ Do a PESTEL analysis of a sector
◦ Cycling sector CzR
◦ Jewelry sector CzR
◦ Porters analysis
◦ Someone who didn’t analyse
◦ Someone who did analyse
◦ Zatisi (Fresh & Tasty)
◦ Dara Bags

Day 5 - Business models
◦ How will your business idea make money
◦ Sustainable & scaleable
◦ Aulet – Disciplined entrepreneurship
◦ Business Model Generator

Day 6 - Screening opportunities
◦ Is the idea unique, relevant, profitable, and sustainable
◦ Who wants it
◦ Is it sustainable
◦ Is it scaleable
◦ How much $$ to start
◦ Time to break even
◦ Ananou/Filion book
◦ What criteria would you use and why?
◦ Analyse an idea – develop a short questionnaire – then go out and ask people
◦ Financial analysis – based on data in a case study
◦ How did you screen opportunities?

Day 7 - Getting clients
◦ Value proposition
◦ Identify target clients
◦ Profile target clients
◦ Segmenting a market
◦ Create a beachead
◦ Aulet – Disciplined entrepreneurship
◦ Business Model Generator
◦ Value Proposition

Day 8 - Business plans
◦ Options
◦ Do you really need one
◦ Components of a biz plan
◦ Ananou/Filion book
◦ Develop the marketing plan section of a BP

Day 9 - Financing a business
◦ Love money
◦ Using credit cards

Day 10 - Entrepreneurial challenges
◦ Unique entrepreneurial challenges faced by start-ups in high-technology sectors –infotech, biotech and cleantech.

Getting from idea to launch:
◦ Have a road map
◦ Name
◦ Premises
◦ Approvals
◦ Website
◦ Staff
◦ Support

Credits info

You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 725: All courses take place in a new building of French Institute right in the center of Prague.
EUR 182: Accommodation fee for a 14night stay at Botic Student House starts at 13EUR/night.

Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeings, parties etc.

Register for this course
on course website