Germany, Berlin

Starting and Leading your own Successful Creative Business

when 1 August 2016 - 5 August 2016
language English
duration 1 week
fee EUR 600

Working with the "Creative Enterprise Toolkit" by the British innovation body NESTA and learning from the Cultural Leadership Programme, this practically oriented course will enable participants to develop entrepreneurial and creative leadership skills through lectures, group discussions, international case studies, exercises and individual work as well as experiential group activities and informal peer support.

How can you make a living from your creativity? And how do you go about setting up a creative business and making your business work? How do you lead your creative business successfully?

Based on tried and tested methods from the “Creative Enterprise Toolkit” by the British innovation bodies NESTA and learning from the Cultural Leadership Programme this compact entrepreneurship training will help you turn your creative ideas into a successful business.

Sessions cover key business issues such as business drivers, Intellectual Property, blueprint & relationship modelling, contracts, marketing and key financial and leadership concepts, which are then put into practice in group activities and individual exercises. A high level of group interactivity creates opportunities to share perspectives and experiences, as you develop your business propositions and creative leadership.

Contents

Aligning your business with your personal values and objectives
Giving shape to your ideas in terms of business potential
Developing your business blueprint
Identifying your customer base and planning marketing activities
Relationship modelling for your business activities
Financial modelling to ensure the finances make business sense
Speaking to customers and staying in business
Diagnostic leadership work
Introductions to new models of working and networking
'Hero's Journey': narrative leadership

Methods

Workshop sessions including lectures, group discussions, international case studies, exercises and individual work as well as experiential group activities and informal peer support

Course leader

Ulrike Müller, www.ulrikemueller.eu, is a highly experienced creative business consultant and executive coach based in Berlin. Combining more than 20 years of management and consultancy experience in London and Berlin she has developed an extensive client

Target group

Freelancers and self employed creatives, and creative entrepreneurs who want to turn their creative idea into viable businesses (commercial and non profit); employees or owner/directors of of existing businesses who want to develop and implement innovative ideas.
Please submit a short summary of own start-up business / creative business idea with your application.

Fee info

EUR 600: .

Scholarships

More information: http://www.summer-university.udk-berlin.de/service/scholarships/