25 July 2018
Doing Business in/with China
Master's level course by Lappeenranta University of Technology.
The main topics of the course:
Today’s China business environment in context
- An overview of China’s ‘Reform and Opening Up
- Understanding Chinese enterprises
- China and globalisation
- Chinese business culture
Challenges and strategies for foreign companies in China
- China’s geography and location choice
- Market opportunities and restrictions
- Market servicing methods used by foreign firms in China
- Marketing to the Chinese Consumer
- Managing and leading people in China
Contemporary business issues
- The legal system and business ethics
- Technology and innovation in China
- Chinese companies going abroad
Contact person of the LUT Summer School: Mrs. Veronika Kojo, firstname.lastname@example.org.
Final year Bachelor's and Master's students of business administration from all over the world.
The aim of the course is to enable students to:
Develop an essential knowledge about doing business in or with China:
- To obtain an understanding of the most important political, economic and sociological developments that have occurred in China over the last 40 years.
- To learn about the key organisations and firms behind modern-day China.
- To learn from the experiences of Chinese and foreign firms operating in China and cooperating overseas.
Develop practical competences:
- To develop abilities to recognise and learn from key success and failure factors of businesses in China
- To develop practical abilities that can be used later in professional life to appreciate Chinese business culture and understand the behavior of Chinese customers
- To build critical analytical abilities and independent learning skills employable in a business context.
Foster specific attitudes:
- To get used to presenting to a business audience
- To adopt an appropriate state of mind for working in China; to develop abilities for identifying challenges and obstacles; to increase the probability of successful business and for developing profitable relationships in and with China
- To develop an understanding of cultural and business differences in order avoid a fear of China.
EUR 895: The LUT Summer School for students from partner universities: for 3 - 4 weeks: tuition EUR 895 + accommodation EUR 500. For 2 weeks: tuition EUR 695 + accommodation EUR 400.
EUR 995: The LUT Summer School for students from non-partner universities: for 3 - 4 weeks: tuition EUR 995 + accommodation EUR 500. For 2 weeks: tuition EUR 795 + accommodation EUR 400.