China, Wuhan

Cross-Media – Challenges and Business Models

when 4 September 2016 - 16 September 2016
language English
duration 2 weeks
credits 3 ECTS
fee EUR 400

Course Contents
Cross-Media is a media property, service, story or experience distributed across media platforms using a variety of media forms. It refers to the journey or linkages across devices and through forms and is most evident in branded entertainment, advertising, games and quest based forms such as Alternate Reality Games where there are a range of dependencies between the media placed across devices and fragments there-of. The course will deal with the challenges deriving out of these facts and the business models that apply to Cross-Media Products. Therefore it will cover technical, business and content related aspects.

Objective of the Course
At the completion of the course students acquire the basic knowledge of Cross-Media and are able to differ the diverse subjects within (such as ip-TV, Crowdsourcing and -funding, etc). Furthermore, students will be able to describe the most important aspects of Cross-Media and to outline its specifics. Furthermore they know about key-players and their respective playing fields. They can describe elemental business models and name their functionality.

Course leader

Prof. Mag. Dr. Kai Erenli LL.M., cPM, Program director, University of Applied Science

Target group

european students, all faculties

Course aim

At the completion of the course students acquire the basic knowledge of Cross-Media and are able to differ the diverse subjects within (such as ip-TV, Crowdsourcing and -funding, etc). Furthermore, students will be able to describe the most important aspects of Cross-Media and to outline its specifics. Furthermore they know about key-players and their respective playing fields. They can describe elemental business models and name their functionality.

Fee info

EUR 400: Location: Campus of “Jianghan University”
Accommodation: Student Hostel of “Jianghan University”
Fee: € 400 includes accommodation, meals (breakfast and lunch), events and school

Scholarships

no