Switzerland, Zurich - Winterthur

Secrets of Swiss Business Success

when 27 June 2016 - 8 July 2016
language English
duration 2 weeks
credits 4 ECTS
fee CHF 2500

Explore “The Swiss Way” of Doing Business – Benefit from Switzerland’s strengths and find out how this remarkable success has been achieved.
Switzerland is home to many well-known companies and international organizations. As the world develops and competition increases, Switzerland has become a global player, especially in fields such as innovation & entrepreneurship and technology. Favorable factors include economic and political stability, infrastructure, security, and its position in the middle of Europe. Together with traditional values such as trustworthiness and discretion, Swiss precision, self-reliance, personal discipline, and efficiency they contribute to making Switzerland one of the world’s leading business centers. As a participant in this course, you will gain an insight into Switzerland’s most significant and successful business areas. Furthermore, you will learn which aspects need to be considered to maintain this global edge and stability in a world full of constant change. This course is designed to equip participants with the knowledge and practical skills needed to operate effectively in today’s globalized world. By discussing actual case studies of Swiss companies, students gain a much broader understanding. This combination of theoretical knowledge and practical application provide valuable insight into what has brought about Switzerland’s remarkable success and cements its enviable position in the world. Do you want to discover the secret of our success? Join the course and let us take you backstage!
Includes work on actual case studies and company visits.

Great Benefits at Every Level!
Take advantage of this unique opportunity to study at one of Switzerland’s leading business schools, while getting to know our culture and our people. Acquire new skills, expand your perspective, develop your network, and add valuable skills to your resume. You will be able to meet and interact with students from around the world, network with business leaders during company visits, and discover the natural beauty of our country. Interesting and popular company visits, field trips, and an attractive range of extracurricular activities will make your stay a unique experience.

Join us and be a part of yet another fantastic Summer Academy. We look forward to welcoming you to beautiful Switzerland.

This year’s Summer Academy includes three exciting programs, that we are sure will be of your interest. Furthermore, we offer an additional third week for students who want to acquire additional ECTS and stay longer in order to participate in an hands-on workshop on Brand Management and Design.
• Luxury Goods Management. Explore the enchanting world of luxury. Students will immerse themselves into the mechanics of luxury goods management.
• Corporate Responsibility. Get an insight on how Swiss companies combine social responsibility and business success.
• Secrets of Swiss Business Success. Explore “The Swiss Way” of Doing Business – Benefit from Switzerland’s strengths and find out how this remarkable success has been achieved.
• Additional third week:
Creating a Strong Logo: The Synergy of Brand Management and Design. Gain valuable insight into branding and logo design in this interdisciplinary workshop.

Target group

Registration is open to undergraduates and
Master’s students.

Credits info

4 ECTS
The successful completion of each program will be rewarded with 4 ECTS credits and a certificate of attendance from the ZHAW School of Management and Law.

Additional 2 ECTS can be acquired during the additional third week.
If there is a demand from partner institutions for additional ECTS within the main courses (Luxury Goods Management, Corporate Responsibility, and Secrets of Swiss Business Success) we would consider individual assignments for the respective group of students.

Fee info

CHF 2500: CHF 2,500: Includes course materials, company visits, “Swiss Day”, lunch during company visits and at “Swiss Day”, a Swiss pass
(free public transportation throughout Switzerland), pick-up and transfer to Winterthur, and welcome and farewell event. A 10% price reduction is available to students from partner institutions. Early bird discount for participants from non-partner institutions: Register by 31 March and get a 5% discount. Accommodation is not included in the program fee. The Swiss Summer Academy team will provide you with a list of attractive accommodation options near our campus.

We are happy to discuss further discounts if an partner institution is interested to send a bigger group of students.