Switzerland, Zurich - Winterthur

Corporate Responsibility

when 27 June 2016 - 8 July 2016
language English
duration 2 weeks
credits 4 ECTS
fee CHF 2500

Get an insight on how Swiss companies combine social responsibility and business success.
Why is an increasing number of companies concerned with matters such as responsible business practice and contributions to sustainable development, even to the extent of aligning their corporate strategy accordingly? Is it possible for a company to achieve a competitive edge through a high level of corporate
responsibility? As value chains become increasingly globalized, stakeholders hold companies accountable
for how their actions affect society in other regions of the world. One instrument that reflects such expectations is the new set of Sustainable Development Goals (SDGs) recently published by the United Nations. An effective policy of corporate responsibility can be of strategic importance to a company. Innovative companies prepared to adapt quickly to global challenges can gain a clear competitive
advantage. More than any other country, Switzerland relies on voluntary initiatives by the private sector, rather than government regulation, to promote corporate responsibility. In this course, you will study best-practice examples and integrative models to learn the key success factors of companies that have embraced corporate responsibility and made it an integral part of their strategy. Sound theoretical and practical knowledge taught in the classroom is combined with an inspiring company visit.

Great Benefits at Every Level!
Take advantage of this unique opportunity to study at one of Switzerland’s leading business schools, while getting to know our culture and our people. Acquire new skills, expand your perspective, develop your network, and add valuable skills to your resume. You will be able to meet and interact with students from around the world, network with business leaders during company visits, and discover the natural beauty of our country. Interesting and popular company visits, field trips, and an attractive range of extracurricular activities will make your stay a unique experience.

Join us and be a part of yet another fantastic Summer Academy. We look forward to welcoming you to beautiful Switzerland.

This year’s Summer Academy includes three exciting programs, that we are sure will be of your interest. Furthermore, we offer an additional third week for students who want to acquire additional ECTS and stay longer in order to participate in an hands-on workshop on Brand Management and Design.
• Luxury Goods Management. Explore the enchanting world of luxury. Students will immerse themselves into the mechanics of luxury goods management.
• Corporate Responsibility. Get an insight on how Swiss companies combine social responsibility and business success.
• Secrets of Swiss Business Success. Explore “The Swiss Way” of Doing Business – Benefit from Switzerland’s strengths and find out how this remarkable success has been achieved.
• Additional third week:
Creating a Strong Logo: The Synergy of Brand Management and Design. Gain valuable insight into branding and logo design in this interdisciplinary workshop.

Target group

Registration is open to undergraduates and
Master’s students.

Credits info

The successful completion of each program will be rewarded with 4 ECTS credits and a certificate of attendance from the ZHAW School of Management and Law.

Additional 2 ECTS can be acquired during the additional third week.

If there is a demand from partner institutions for additional ECTS within the main courses (Luxury Goods Management, Corporate Responsibility, and Secrets of Swiss Business Success) we would consider individual assignments for the respective group of students.

Fee info

CHF 2500: CHF 2,500: Includes course materials, company visits, “Swiss Day”, lunch during company visits and at “Swiss Day”, a Swiss pass
(free public transportation throughout Switzerland), pick-up and transfer to Winterthur, and welcome and farewell event. A 10% price reduction is available to students from partner institutions. Early bird discount for participants from non-partner institutions: Register by 31 March and get a 5% discount. Accommodation is not included in the program fee. The Swiss Summer Academy team will provide you with a list of attractive accommodation options near our campus.

We are happy to discuss further discounts if a partner institution is interested to send a bigger group of students.