Switzerland, Zurich - Winterthur

Creating a Strong Logo: The Synergy of Brand Management and Design

when 11 July 2016 - 14 July 2016
language English
duration 1 week
credits 2 ECTS
fee CHF 1000

What does it take to create a strong logo or a catchy slogan? Gain valuable insight into branding and logo design in this interdisciplinary workshop. Learn about the relationship between branding and design and the importance of taking a strategic approach to the creative process. In addition to brand management knowhow, you will also acquire basic graphic design skills. This highly intensive workshop is open to all Swiss Summer Academy students who have signed up for one of our Summer Academy courses and is offered in Week 3, immediately following the regular Summer Academy program. Cost: CHF 1,000 (includes tuition and workshop materials). In collaboration with Zurich University of the Arts (ZHdK)

Great Benefits at Every Level!
Take advantage of this unique opportunity to study at one of Switzerland’s leading business schools, while getting to know our culture and our people. Acquire new skills, expand your perspective, develop your network, and add valuable skills to your resume. You will be able to meet and interact with students from around the world, network with business leaders during company visits, and discover the natural beauty of our country. Interesting and popular company visits, field trips, and an attractive range of extracurricular activities will make your stay a unique experience.

Join us and be a part of yet another fantastic Summer Academy. We look forward to welcoming you to beautiful Switzerland.

This year’s Summer Academy includes three exciting programs, that we are sure will be of your interest. Furthermore, we offer an additional third week for students who want to acquire additional ECTS and stay longer in order to participate in an hands-on workshop on Brand Management and Design.
• Luxury Goods Management. Explore the enchanting world of luxury. Students will immerse themselves into the mechanics of luxury goods management.
• Corporate Responsibility. Get an insight on how Swiss companies combine social responsibility and business success.
• Secrets of Swiss Business Success. Explore “The Swiss Way” of Doing Business – Benefit from Switzerland’s strengths and find out how this remarkable success has been achieved.
• Additional third week:
Creating a Strong Logo: The Synergy of Brand Management and Design. Gain valuable insight into branding and logo design in this interdisciplinary workshop.

Credits info

2 ECTS
This additional third week is rewarded with 2 ECTS.

Fee info

CHF 1000: • Includes tuition and workshop materials
• Accommodation is not included in the program fee. The Swiss Summer Academy team will provide you with a list of attractive accommodation options near our campus.