France, Paris

Luxury Marketing

when 13 June 2016 - 8 July 2016
language English
duration 4 weeks
credits 8 ECTS

FASHION AND FASHION DESIGN INDUSTRY
FROM JUNE 13th TO JUNE 17th
Fashion Market in France and Europe
Fashion and French Designers
Brand Management in Fashion and Accessories
Create your moodboard and collection
Haute Couture and Made in France know-how
French Dress Code
Merchandising
Company visits / conferences and cultural visits
Visit of Versailles Castle
Store tour in Faubourg Saint Honoré
FRAGRANCE AND COSMETIC INDUSTRY
FROM JUNE 20nd TO JUNE 24th
Cosmetic and Perfume Market in France and Europe
History of iconic French Perfume
Brand Management in Cosmetics and Perfume
Create your own Eau de Cologne
Consumer Behaviour and Trends
French ceremonial of Sales
Distribution in Europe and Travel Retail
Company visits / conferences and cultural visits
Merchandising tour in different perfume stores
JEWELRY AND WATCHES INDUSTRY
FROM JUNE 27th TO JULY 1st
Jewelry and Timepieces Market in France and Europe
History of Jewelry and Timepieces
Brand Management in Jewlery and Timepieces
Jewlery Design and Mockup
Gemology
French Etiquette and ritual
Company visits / conferences and cultural visits
Jewelry tour in Place Vendôme
LUXURY HOSPITALITY MANAGEMENT
FROM JULY 4th TO JULY 8th
Luxury Hospitality Market in France and Europe
Focus on French Designers and Interior Design
Hospitality Brand Management
Chef Business Models and History of French Haute Gastronomie
Concierge Services
Tableware workshop
Company visits / conferences and cultural visits
Visits of 5 star hotels and palaces
Wine Tasting

Target group

Candidates’ profiles can be very diverse. The most important is to care for aesthetics, perfection, be creative,have a taste for communication, possess analytical skills for patterns and trends, and be sensitive to the arts and letters.
Candidates have to show 2 years of successful higher education or having earned a Bachelor degree or an equivalent.
For non-native speakers, English proficiency proof document is needed (English tests or a recommendation letter from your current school).

Course aim

EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors:
Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc.
Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc.
Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.

Credits info

8 ECTS
each module gives you 2 credits, the totally 4 modules can give you up to 8 credits

Fee info

EUR 0: Tuition fees for one summer module: 750 €
EUR 2000: The entire program: 2000 €
Fees decrease when applying for more than one module
2 summer modules: 1350 €
3 summer modules: 1750 €