France, Paris

Marketing Certificate

when 4 July 2016 - 29 July 2016
language English
duration 4 weeks
credits 9 ECTS
fee EUR 1850

This certificate consists of three courses and one weekly cultural visit/activity:

COURSE 1
Integrated Marketing Communications (IMC) and Corporate Identity:
In conjunction with the wider concept of IMC, students acquire knowledge about issues such as corporate identity, heritage branding, reputation management, image building, and semiotics. Students also gain more specific understanding of the managerial implications and learn how to plan an IMC campaign, including identifying publics, planning the budget, determining campaign objectives, strategies and tactics, performing campaign evaluations. Strategic planning issues are presented in various sectors (luxury, energy, finance), together with analytical tools (situational analyses, market analyses, target analyses, etc.).

COURSE 2
Future Prospects of Marketing:
This course is intended to teach students about the discipline of marketing’s future opportunities and threats.
This includes learning about recent trends in data analysis and product promotion that have been made possible by technological advances and which have the potential to disrupt and or replace traditional marketing practices.

COURSE 3
B2B-Marketing:
* Course subject and content to be confirmed *

CULTURAL VISITS/ACTIVITIES
Visits of famous Parisian monuments and quartiers (one per week / 4 in total).
Activities will be organized with the aim of highlighting different aspects of French culture and traditions while enjoying the time in Paris.

Course aim

Integrated Marketing Communications (IMC) and Corporate Identity:
The course seeks to familiarize students with advanced integrated marketing communication (IMC) strategies. The objective consists in conveying an insight into the construct of a distinct corporate identity through an extended set of innovative communication techniques, including ambient marketing, point of sale design, architecture, sponsorship events, advertising, guerilla marketing.

Future Prospects of Marketing:
By the end of the course students will have mastered the concepts of behavioral targeting, how price, product, promotion and place may be affected by current marketing trends and what future threats and opportunities exist in the context of Marco-environmental constraints.

B2B-Marketing:
* Course objectives to be confirmed *

Credits info

9 ECTS
Integrated Marketing Communications (IMC) and Corporate Identity
- undergraduate level
- 24 contact hours
- 3ECTS credits

Future Prospects of Marketing
- undergraduate level
- 24 contact hours
- 3ECTS credits

B2B-Marketing
- undergraduate level
- 24 contact hours
- 3ECTS credits

Fee info

EUR 1850: Tuition fee includes:
- Orientation/Welcome Event
- Weekly cultural visits/activities
- Computer accounts at the school (WIFI access)
- Access to the school’s MediaCenter
- Official transcript of grades
- Program Certificate
- Certificate Ceremony