Germany, Cologne

Web Survey Instrument Design

when 15 August 2016 - 19 August 2016
language English
duration 1 week
credits 4 ECTS
fee EUR 250

The primary focus of the course is on helping participants design the best possible instruments for online data collection. The course will review the extensive empirical literature on the effect of design on measurement error in Web surveys, and provide practical examples and advice to maximize the quality of the data collected. Participants are encouraged to bring their own Web survey projects to class. Instructors will be using LimeSurvey (open source software) to demonstrate various design issues, but participants are free to use their own software if they wish.
You can find the full syllabus of the course with complete information on the topics, literature, and day-to-day schedule on

Course leader

Prof. Mick P. Couper, PhD, is research professor at the Survey Research Center, University of Michigan, USA and the Joint Program in Survey Methodology;
Dr. Frederik Funke is survey methodologist working as freelance scientist, consultant, and statistics

Target group

Participants will find the course useful if they:
- are designing or conducting online surveys or planning to do so;
- have some experience with (or knowledge of) questionnaire design.
- they have some prior experience with Web surveys.

- Familiarity with survey research methods;
- Ideally, students will have taken the course “Introduction to Web surveys” in the previous week, but this is not required.

Course aim

By the end of the course participants will:
- be able to design a Web survey to maximize the quality of the survey responses collected;
- be familiar with the research literature and relevant theories on measurement error in Web surveys;
- understand the role that design plays in the quality of data obtained from Web surveys.
- identify gaps in the methodological literature and design studies to address these gaps.

Credits info

- Certificate of attendance issued upon completion.
Optional bookings:
- 2 ECTS points via the University of Mannheim for regular attendance and satisfactory work on daily assignments (EUR 20).
- 4 ECTS points via the University of Mannheim for regular attendance and satisfactory work on daily assignments and for submitting a paper/report of about 5000 words to the lectur-er(s) up to 4 weeks after the end of the summer school (EUR 50).

Fee info

EUR 250: Student/PhD student rate.
EUR 350: Academic/non-profit rate.
Early bird discount: EUR 50 for applicants who book and pay by April 30.
The rates include the tuition fee, course materials, the academic program, access to library and IT facilities, coffee/tea, and a number of social activities.


10 DAAD scholarships are available via the Center for Doctoral Studies in Social and Behav-ioral Sciences (CDSS) at the University of Mannheim.