Portugal, Porto

Marketing Trends

when 11 July 2016 - 23 July 2016
language English
duration 2 weeks
credits 4 ECTS
fee EUR 850

The course is a collection of the latest marketing trends.

Current changes resulting from globalization and approximation of markets allowed us to identify a different set of lines of thought and actions taken by consumers and organizations in their attempts to survive and adapt to this new environment in which business are taking pale.

Therefore, this course will seek to recognize the major market and consumer trends which characterize the present business scenario.

The objective is to develop and inspire students with the capacity of understanding the direction that marketing is taking and be able to effectively respond to these developments, being economic, social, technological, environmental and cultural.

Target group

Students (undergraduate and graduate) of all areas

Graduates of all areas

Course aim

The objective is to develop and inspire students with the capacity of understanding the direction that marketing is taking and be able to effectively respond to these developments, being economic, social, technological, environmental and cultural.

Credits info

4 ECTS
Applicants can obtain 4 ECTS, provided they attended all sessions and have obtained approval within the assessment.

Fee info

EUR 850: Fee with accommodation

The fee includes materials, social activities, coffee breaks during morning classes and lunch at the university.

The accommodation includes breakfast.

Fees do not include: Travel costs, dinner or insurance.
EUR 750: Fee without accommodation
The fee includes materials, social activities, coffee breaks during morning classes and lunch at the university.

Fees do not include: Travel costs, dinner or insurance.