24 June 2016
on course website
HEC Paris Summer School: Fashion Management
With Fashion weeks, new designers’ contests, influential fashion blogging, September issues… fashion receives growing interest and encourages careers globally. Yet, behind the glossy images of fashion magazines and the glitter of glamorous events, fashion is a complex and fast-paced business involving risky ventures and investments.
To succeed in this highly competitive and risky environment, future fashion leaders need to understand fashion business specificities to better address them and foster profit. Unpredictable trends, scarce resources, lack of creativity, rejection from audience or ethical issues all concur to threaten fashion ventures. Fashion brand and product management skills are crucial to overcome these challenges and develop attractive brands, creative and desirable collections and foster collective appraisal.
Deeply rooted in Parisian Fashion culture and industry, the Fashion Management Summer Program exposes the next generation of fashion leaders to the components and drivers of fashion brand successes. Curriculum particularly covers industry characteristics and challenges; historical roots and prospective paths; trends and cycles; fashion brand management and collection and style development.
The objective of the Fashion Management Summer Program is to provide participants with hands-on knowledge from expert practitioners and researchers in the field and also to encourage collective learning and skills co-production through applied group projects and a final wrap-up group presentation.
Gachoucha Kretz, Affiliate Professor, HEC Paris Marketing Department
University level students and recent graduates of all nationalities.
Upon successful completion of the summer program, participants will be able to:
Identify key success factors for fashion ventures according to business units and markets
Understand the major differences between fashion business models (i.e. luxury vs. mass fashion; Haute-Couture vs. Ready-to-Wear) and fashion business units (i.e. apparel; accessories; footwear)
Catch zeitgeist and trends and adapt value brand propositions for both brands and consumers
Apply fashion brand and product management models
Analyze and bolster fashion brand image
Build and develop successful styles and collections according to parent brand and product category specificities
Promote and communicate about the brand and new collections.
Students should verify with home institutions that credit earned will be applicable.
EUR 2370: Deadline 30th April, for 1 summer course
weekend bus transportation during the program from campus to downtown Paris
EUR 4380: For 2 courses
on course website