France, Monaco

International Marketing : Premium Services

when 4 July 2016 - 15 July 2016
language English
duration 2 weeks
credits 3 ECTS
fee EUR 1250

In this course students will become familiar with the key concepts and activities related to international marketing, finance and premium services.

Communication skills are enhanced through a consideration of the techniques of marketing and students are introduced to the particularities of the luxury sector and Monaco's role in this area.

Course leader

Dr. Patrice SARGENTI
Professor and Director, Operations and Undergraduate Programs

Target group

Undergraduate students

Course aim

This course will focus on on the luxury sector at the international level, particularly from a marketing perspective, enabling students to appreciate and understand its new trends over the next decade with special attention brought to real estate, the Chinese luxury sector, luxury consumers, the Indian gem & jewellery industry global environment, and the multicultural dimension(s).

Credits info

3 ECTS
1US extra credits for French courses

Fee info

EUR 1250: Tuitions fees