2 September 2016
The general set-up is to combine the state-of-the-art knowledge coming from both academics and experienced practitioners with the creativity of students. Three major themes are highlighted during the morning teaching sessions: retail design (spatial), sensory marketing (experiential), and online & digital developments. In the afternoon sessions, students will actively engage in a design workshop in multidisciplinary teams, supervised by experienced retail designers. Each day, the teachers of the morning sessions will also assist in supervising the afternoon sessions to ensure an optimal integration of the knowledge.
Additionally, a guided visit to the guest town of Hasselt and excursions to interesting and relevant sites within Flanders (Genk and Antwerp) will introduce students to different aspects of Flemish culture in general and the retail landscape in Flanders in particular. Extra-curricular activities and social events will further stimulate international collaboration and ensure a lively and fun atmosphere.
(students & professionals) interior designers, architects, product designers, marketeers, media designers, etc. with an interest in retail design
The goal of this 10-day summer school “Seamless retail design: integrating the spatial, experiential and digital” is to invite students from different disciplines (interior design, architecture, product design/industrial design, marketing and cross/multi media design) to collectively reflect on the challenges and opportunities of the “store of the future”.
EUR 300: The fee includes the summer school and your stay for 12 nights in a Hostel.
EUR 0: If you are a student of one of our partner universities, the summer school is for free (Politecnico di Milano, TUDelft, UCLL, Middlesex University). Please contact your teacher when you want to apply.