Croatia, Zagreb

E-marketing

when 26 June 2017 - 14 July 2017
language English
duration 3 weeks
credits 9 ECTS
fee EUR 999

The course E-marketing doesn’t require any previous knowledge from any specific field. During this course, students will learn main online marketing concepts and their practical meaning on web for implementation of online businesses.

At the end of the course students will gain a lot of practical knowledge throughout the development of their own marketing plan, also whilst planning websites, by using Google AdWords and Facebook marketing tools. During the course students will create e-marketing campaigns for their project idea. Marketing campaign will utilize e-marketing tools and technologies which will previously be explained and demonstrated in the class.

This course will also give students understanding of major e-marketing trends present at the market today and give them understanding of expected development in the future. Through number of cases, students will gain deeper understanding of main success and failure stories from the e-marketing arena, plus they will have an opportunity to engage in interesting discussions regarding modern e-marketing trends.

Students will learn to analyze modern concepts, practices, and modern web e-marketing applications and services used on web today.

Course leader

Hrvoje Jerkovic got his PhD in 2012, at the Faculty of Electrical Engineering & Computing in Zagreb with the emphasis on usage of technology in e-learning. From August 2002, he has been working for ZSEM as an assistant in Introduction to ICT, Introduction

Target group

Students with interest in marketing and business.

Course aim

Visit our website for more information

Credits info

9 ECTS
- 6 ECTS for E-marketing
- 3 ECTS for Croatian Studies (obligatory course for all students)

Fee info

EUR 999: Early Bird Fee - Valid until April 30, 2017.
This fee is for ZSEM non-partner universities
EUR 700: This fee of €700 is for ZSEM partner universities.
For non-partner universities, the regular fee after April 30 is €1,400.