Bremen, Germany

From Mass Tourism to Smart Tourism

A smart tourism combines two aspects: the sustainability concept and the IT
influence. For the tourists a smart tourism will bring accessible integrated useful
data available at the place they visit in a greener, better organized environment in
order to obtain their complete satisfaction. The International Master Summer
School on Smart Tourism offers in-depth knowledge of tourism from economic,
social, environmental and cultural perspectives by focusing on key scientific areas. It
aims to equip young professionals with a better understanding of current issues in
the tourism industry and provides methodologies for managing tourism in a
sustainable, smart and competitive manner. Furthermore, the program helps you
develop your career in sustainable strategic management of tourist organizations
and destinations.

Course leader

Prof. Dr. Felix Herle
Dr. Mihaela Jucan

Target group

Young professionals with a first university degree
Master students

Course aim

Upon completion of the course, the student is expected to be able to
- Understand the pillars of Sustainable Tourism Management
- Understand the underlying principles of Smart Tourism
- Learn how to use Social Media to engage with tourists
- Employ social media to spread information
- Develop a basic understanding of the tourist of tomorrow

Fee info

EUR 880: Early bird registration until May 31
EUR 980: Regular registration fee