Czech Republic, Prague

Design Thinking

when 30 July 2018 - 10 August 2018
language English
duration 2 weeks
credits 5 ECTS
fee EUR 725

If you ask most people about the word “design”, they will most probably think about visual aesthetic of various objects. However, one of the most progressive and modern fields is the one of “design thinking”, which doesn’t focus on the visual traits, but rather on interactions of people with systems, organizations, products or services. This approach is becoming increasingly important in marketing, business and product management, as well as other fields. Join the course of Design Thinking at European Summer School and unlock your creativity, non-conventional approach, insight, strategic thinking, and other skills needed to become a true design thinker.

Course leader

Petr Kozlik

Multidisciplinary designer with experiences from US and Europe. Product designer in and stands behind the 2FRESH academy in Prague. He holds a master's degree in Interaction design at Malmö University.

Target group

Young professionals and university students with intermediary level of English

Course aim

Design is not what we see around us every day. Amazing smartphones, shoes or furniture are results of a process which represents the real nature of design. Design Thinking is one of them and represents a mindset, set of methodologies or framework to tackle complex problems. The Design Thinking course will help you to understand context, get valuable insights, come with innovative ideas, experience the power of quick iterations and handle the struggles of launching a product or service.

You will become researcher, strategist, storyteller, designer, developer and entrepreneur during two weeks. This course is going to be focused rather on practice than theory and reflects all elements of a Learning by doing methodology. All work is going to happen in teams through discussion and mentoring in a casual style of teaching.

Main content

◦ Exploration of design processes
◦ Conducting qualitative and quantitative user research
◦ Exploring insights and ideating innovative ideas
◦ Building quick and cheap prototypes - rapid prototyping and UX design
◦ Validating and improving ideas through user testing
◦ Building and communicating business strategy
◦ Teamwork - collaboration, leadership, communication
◦ Presentation - explaining a design work to diverse stakeholders

Daily breakdown

Day 1 - Understanding context and setting a team
Day 2 - Conducting user research
Day 3 - Obtaining valuable insights
Day 4 - Building ideas and concepts
Day 5 - Prototyping concepts
Day 6 - Prototyping concepts
Day 7 - Validating prototypes
Day 8 - Improving prototypes
Day 9 - Collecting data for a business plan
Day 10 - Presentation

Recommended literature before the course

◦ Change by Design by Tim Brown
◦ The Back of the Napkin by Dan Roam
◦ Wicked Problems in Design Thinking by Richard Buchanan

Credits info

You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 725: All courses take place in a new building of French Institute right in the center of Prague.
EUR 182: Accommodation fee for a 14-night stay at Botic Student House starts at 13EUR/night.

Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeings, parties etc.

Register for this course
on course website