Czech Republic, Prague

Brand Management

when 16 July 2018 - 27 July 2018
language English
duration 2 weeks
credits 5 ECTS
fee EUR 725

Branding is not merely restricted to the adverts which we see around us every day. It isnt easy to convince someone to reach into their pocket and shell out cash for any product or services….especially with so much competition in all markets. Branding is a proces sof understanding the mixture of needs, wants and demands…and the subjective and objektive attitudes and opinions of each potential customer. His Branding workshop will help you to understand context, get valuable insights, come with innovative ideas, experience the power of immediate planning and results of manipulating and teaching people about products and services.

You will become researcher, strategist, storyteller, designer, developer and entrepreneur during the two week work shop. This course is going to place a heavy emphasis on taking Branding Tudory and using it in real life situations. Case studies of large companies and small companies will be used in addition to classical and not-quite-so-classical pedagogical tools (Just wait til you do that mystery shop…it will blow your mind!!).

ABOUT THE LECTURER - Ciaran Seamus Kelly

Do you want to be taughtby someone who knows the theory in the books, or do you want to be taughtby someone with 1200 employees? By someone who sold over 200 billion Eur (that's billion!) over last 15years, and organized entire distribution networks all over West and Central Europe? By someone who has 6 million dollar marketing/branding budgets?

"Ciaran S. Kelly started off in the family Beverly Hills Interior Design firm. He moved to Prague in 1992, and entered the automotive industry. He was quickly promoted up to Sales, Ops and Marketing director for AAA AUTO where he sold 85,000 car per year and opened 39 branches in 4 countries. He transferred to VW, and became leader of the Task Force which implemented the entire new world wide business plan for SKODA cars. His markets were West Europe, and between 2011-2013, SKODA was one of only four car manufacturers to earn profits for each successive year. A TED speaker, today he is the General Manager of Zepter Intl and a member of the Board of Advisors. He is married with 6 kids, 3 dogs and 4 cats, and has the noisiest kitchen in all of Prague."

Course leader

Ciaran Seamus Kelly

https://www.linkedin.com/in/ciaran-kelly-30918b21/

Target group

Young professionals and university students with intermediary level of English

Course aim

Branding is not merely restricted to the advertisment which we see around us every day. It isn't easy to convince someone to reach into their pocket and give out cash for any product or service, especially with so much competition in all markets. Branding is a process of understanding the mixture of needs, wants and demand - and the subjective and objective attitudes and opinions of each potential customer. This branding workshop will help you to understand context, get valuable insights, come with innovative ideas, experience the power of immediate planning, and results of manipulating and teaching people about products and services.

You will become researcher, strategist, storyteller, designer, developer and entrepreneur during the two week workshop. This course is going to place a heavy emphasis on taking the branding theory and using it in real life situations. Case studies of large companies and small companies will be used in addition to classical and not-quite-so-classical pedagogical tools (just wait for the mystery shopping!).

Credits info

5 ECTS
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 725: All courses take place in a new building of French Institute right in the center of Prague.
EUR 182: Accommodation fee for a 14night stay at Botic Student House starts at 13EUR/night.

Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeings, parties etc.

Register for this course
on course website