Czech Republic, Prague

Online Marketing Challenge

when 30 July 2018 - 10 August 2018
language English
duration 2 weeks
credits 5 ECTS
fee EUR 625

In this course you will learn everything about online marketing to get you started. You will learn how to create marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find newest information, trends and tools.

Course leader

The Course was tailored and also taught by Michal Blazek - Online marketing guru, public speaker, coach, and owner of Marketingmakers.net You can expect other lecturers joining the course sharing their online marketing expertise with you.

LECTURER TO B

Target group

◦ young professionals and university students with intermediary level of English

Course aim

PRE-REGISTRATIONS OPEN – GET YOUR SEAT IN THE COURSE FOR THE SEASON 2018 WITH DISCOUNT 100€ UNTIL 31/12/2017.



SKILLS

Digital Marketing is a very broad mixture of marketing channels and people. After completion of the course, attendees will be able to:

◦ Create online marketing strategy
◦ Understand various online channels including
◦ PPC and RTB marketing
◦ Social Media Marketing
◦ E-mail Marketing
◦ Affiliate Marketing
◦ Content Marketing
◦ Understand basics of SEO and web analytics
◦ Understand the process of website development and how to include online marketing channels.
◦ Use the bets tools on the market and where to find the latest information and updates.
◦ Course will be built on practical workshops on real company cases.

PREREQUISITES

◦ Students must be intermediate in spoken English (B1).
◦ For tasks to be performed in class they need to have access to a computer.
◦ Basics of HTML programming may be an advantage but it is not neccessary.

SYLLABUS

DAY 1

◦ Welcome ONLINE guys!
◦ There are people online, think like them!
◦ Introducing the world of online marketing and its endless possibilities.

DAY 2

◦ Introduction to web analytics
◦ You cannot do marketing if you do not know how to measure it!

DAY 3

◦ Social Media Marketing
◦ From Facebook to Chinese social networks

DAY 4

◦ Basics of SEO
◦ Basics of website development
◦ Introduction to CMS – WordPress, Joomla, Drupal, Tumblr, Kentico etc.
◦ Built your own blog!

DAY 5

◦ PPC and RTB
◦ Creating campaign in Adwords and Bing
◦ Retargeting and Remarketing

DAY 6

◦ Affiliate Marketing
◦ E-mail Marketing

DAY 7

◦ Connecting All Channels!
◦ Basic of UX (User Expirience)
◦ Basic of IT Project Management

DAY 8, 9, 10

◦ Real case studies from real businesses.
◦ We will create a marketing agency that will be performing real business with real data and money!

Credits info

5 ECTS
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 625: All courses take place in a new building of French Institute right in the center of Prague.
EUR 182: Accommodation fee for a 14night stay at Botic Student House starts at 13EUR/night.

Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeings, parties etc.

Scholarships

PRE-REGISTRATIONS OPEN – GET YOUR SEAT IN THE COURSE FOR THE SEASON 2018 WITH DISCOUNT 100€ UNTIL 31/12/2017.

Register for this course
on course website