France, Paris

Marketing in a Global Enviroment

when 6 June 2018 - 26 June 2018
language English
duration 3 weeks
credits 4 ECTS

Introduces marketing concepts and their use in contemporary management. Considers how individuals and firms process information to make decisions, and how firms determine and meet customer demands and needs. Through lectures, discussions, case studies, and written analyses, the course examines the marketing function from a strategic and functional point of view. Considers marketing in the US and in an international context.

Course leader

Introduces marketing concepts and their use in contemporary management.

Fee info

EUR 0: Please visit our website for tuition and fees.

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