Czech Republic, Prague

Advertising and PR

when 16 July 2018 - 27 July 2018
language English
duration 2 weeks
credits 5 ECTS
fee EUR 725

As the world shifts towards further digitalization and globalization, marketing and advertisement, as well as public relations, are changing as well. During this course, you will learn everything about modern trends in marketing and advertising, and how to utilize them to your benefit.

Course leader

William Pattison
Excelent proffesional and academician with experience from both the USA and many European countries. He is running his own consultancy and marketing company, and he used to work for the company giant 3M.

Target group

Young professionals and university students with intermediary level of English

Course aim

This course will provide students with a broad understanding of the business economics underlying the rapidly changing media business and also a more focused understanding of how to apply marketing principles and concepts to media as a product to be sold and marketed to consumers and to other businesses. Students will learn how media is measured and how to use media and market research as a marketing tool for advertising sales and audience development. They will be able to develop an integrated marketing plan using a wide variety of media that will take a comprehensive approach to a marketing challenge. Developing plans and strategies for marketing today is the most challenging it has ever been. There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smartphones and tablets to social networks and search engines. Investment in traditional channels such as TV, Print and Radio is declining, but they remain an essential part of integrated campaigns for many businesses.

Credits info

5 ECTS
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 725: All courses take place in a new building of French Institute right in the center of Prague.
EUR 182: Accommodation fee for a 14-night stay at Botic Student House starts at 13EUR/night.

Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeings, parties etc.

Register for this course
on course website