Denmark, Aarhus

Decision Models in Marketing

when 30 July 2012 - 17 August 2012
duration 3 weeks
credits 5 ECTS
fee EUR 1

This course deals with concepts, methods, and applications of marketing decisions. Unlike most marketing courses that focus on conceptual material, this course will provide the students with analytic skills to translate conceptual understanding into specific operational plans – a skill that is in increasing demand in organizations today. Course offered by Department of Business Administration.

Course leader

Arne Floh, Vienna University of Economics and Business

Target group


Course aim

Please visit our website for further information.

Fee info

EUR 1: Please visit our website for further information: