5 July 2019
Marketing for the Digital Era
This intensive summer program is designed for students who aspire to integrate and maximize the power of Digital in their future roles. Students will learn how Digital can be used to develop business and maximize performance capabilities. Students will have the opportunity to practice what they learn by creating a Digital Marketing plan for an existing brand in Luxury or High-tech domain.
Vincent Fraitot, Academic Director
University-level students or recent graduates from multi-disciplinary backgrounds.
Our vision is for all participants in the Summer School program to gain a strong competitive advantage by mastering the digital dimension of marketing strategy. The methodologies and tools used in this intensive program will also prove to be real assets for students' future careers.
ECTS Credits - participants earn a Certificate of Attendance and Program Transcript.
EUR 2960: Program fees include tuition fees, on-campus housing, student card, sports access and extra-curricular on-campus activities.
EUR 5500: 7 900€ for three programs.
Participants can attend one, two or three intakes. One program only can be selected by intake.