Blue Ocean Strategy in the Context of Digital Disruption

blended course

Learn to innovate the business model targeting current and new potential customers using Blue Ocean Strategy methodology and tools in the context of already available or future prospective disruptive technologies.

When: from July 26 to August 1, 2022 (Tuesday to Friday + Monday).
Lecturers: It is provided by lecturers and professionals from the Faculty of Business Administration (FBA).
Tuition fee: 300 EUR (early-bird)/400 EUR (regular).
ECTS: Students will receive 4 ECTS credits and a Certificate of Attendance

The aim of this summer school is to help its participants gather deep insight on competing in an existing market (red ocean), its growth options, and traps. For most of the firms, however, it is challenging to find ways to grow in the red ocean, and most of the firms focus on competitors’ actions as their reference point which does not necessarily help them. However, few firms choose to create a blue ocean (uncontested market space) and avoid any competition. Understanding digitalization could further reconfigure and enhance the business models.

The summer school will take place in hybrid form (at the VSE campus/online).

Register soon, limited capacity available.

Course leader

Natalie Badie
Natalie is a strategy consultant, strategy teacher and PhD student at the Prague University of Economics and Business, graduate of the renowned CEMS MIM Programme. She has experience from both the startup world as well as large corporations

Target group

The course is designed for Master or Bachelor students across various fields of study.

Course aim

In this course, we go through the art of deeply understanding our customers and suggesting innovation of the business model targeting current and new potential customers using Blue Ocean Strategy methodology and tools in the context of already available or future prospective disruptive technologies.

Credits info

4 EC
Course is accredited by the university and students will receive 4 ECTS credits and a Certificate of Attendance upon completion of the course.

(1 ECTS credit = 26 hours of workload)

Fee info

EUR 300: Early-bird fee
300 EUR
The tuition fee must be paid by June 30th, 2022.

Regular fee
400 EUR
The tuition fee must be paid by July 20, 2022.

Tuition fee includes 5 lecture days and course materials.