Digital & Innovation Summer School

GBSB Global’s Summer School provides a great opportunity for students from all over the world to utilize their summer holidays to get a head start on their education and excel academically.  
For two weeks students will explore the topic of digital business and will have the occasion to experience what life feels like as an entrepreneur or a business leader in an innovative organization.

Course leader

Learn from qualified professors that are not only academics, but business leaders themselves, sharing their own real world experience in the classroom, empowering students with the inside scoop on the industry and where the markets are heading.

Target group

For future business leaders who want to:
- test several business topics to understand what type of skills you want to develop and apply to Bachelor or Master program
- improve your business skills and get a promotion
- feel the European standards of learning, the innovative approach and learning-by-doing methodologies, meet professors with multinational experience

Course aim

The first week of summer school 2018 will take a close look at digital strategies and digital marketing. Students will dive into KPI’s, SEO strategies, SMM configurations and Google AdWords.
During the second week of studies, students will make a deep dive to innovation, entrepreneurship and creativity and a role in the process, what a lean startup environment is and how to manage it, the theory behind Design Thinking and Innovations, examining open versus disruptive innovation management.

Credits info

4 EC
After successful completion of the Summer School in Barcelona, students will receive a certificate and accumulate 4 ECTS credits which can be further transferred to other business schools or universities

Fee info

EUR 1800: Discounts are available upon the request.