Digital Marketing

The course will introduce students to digital marketing strategies and user behaviour, from content marketing, search, social to analytical tools used to track the success of digital campaigns.

Course leader

Vanja Šebek was born in 1980 in Bjelovar. He graduated from the Faculty of Economics in Zagreb at the Department of Business Informatics. Since 2014 he has been working as a marketing manager at the Algebra University College and acting as a Head of study

Course aim

In this course, we’re going to examine the basic concepts of Digital Strategy, starting from understanding the company business model, product, customer, market and business goals as well as how to accomplish their marketing goals on digital platforms.

Credits info

10 EC
Digital marketing - 7,5 ECTS
Croatian language and culture - 2,5 ECTS
TOTAL - 10 ECTS

Fee info

EUR 1200: Full Tuition Fee 1600 €
Early bird Tuition Fee* 1360 € (for students enrolling before February 28 2021)

Tuition Fee includes:
Lectures
Transportation from Zagreb to island KRK & other islands nearby
All planned field trips
Cultural & social program : quirky museums, historical sightseeing, boat trip to remote islands
Additional free workshop (Croatian language and culture)
Morning refreshment (Tea or coffee)
Croatian Cuisine: lunch during week days
EUR 1600: early bird tuition fee includes:
Lectures, labs and company visits
Additional free course in Croatian language and culture

Scholarships

1) Full Scholarships for excellence-2 full scholarships covering 100% of study costs
2) Partial Scholarships-4 scholarships covering 30% to 50% of tuition fees
Send us your motivational letter via email: international-office@algebra.university