26 June 2020
Sport Business Management: From Traditional to E-Sports
Sports around the world continue to become more commercialized as their popularity grows. It is important to understand how these organization run as a business in order for them to maximize their profits and thrive in today’s global economy. This course is designed to teach students how to manage various aspects of the sport industry, including marketing, event management, governance, revenue generation, and collegiate sports in the U.S. Beyond these traditional models of sport management, this course will introduce students to the burgeoning industry of competitive video gaming, or esports. Concepts will be introduced such as defining esports as sport, event management, and unique aspects of the esport industry that makes it different from traditional sports.
Course leader
Please contact us for more details: summer@audencia.com
Target group
upper undergraduate students
Course aim
Upon successful completion of this course, students will be able to:
Explore and master practical sport management skills.
Analyze and critique contemporary sport management issues.
Compare and contrast various sport competition formats around the world and understand why they are successful
Design new forms of revenue generation
Explore and present a solution to a contemporary sport management issue.
Understand how technology and esports impact traditional sport business management
Fee info
EUR 50: 50 euros application fees for all students
EUR 500: 500 euros/week for free movers