
Vienna, Austria
IBWISE PRE-IB Summer Camp
When:
18 July - 02 August 2025
Credits:
8 EC
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Business & Entrepreneurship Summer Course
When:
23 June - 12 July 2025
School:
ISCTE Summer & Winter Schools Lisbon
Institution:
ISCTE-IUL
City:
Country:
Language:
English
Credits:
6 EC
Fee:
1000 EUR
This course aims to combine a perspective of brand management and marketing communication with a strong practical focus, reflected on an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.
At the end of the course students should be able to:
- Understand brand fundamentals, brand management scope and identify characteristics of leading brands;
- Understand and develop brand strategy elements, co-ordinated with business strategy;
- Understand how to co-ordinate brand strategy with brand expression, marketing communications, applications development and implementation.
Professor JoΓ£o Faria Gomes
Bachelor or Master students
Fee
1000 EUR, Students from Iscte partner universities
Fee
1200 EUR, Students from non-partner universities (outside Portugal)
When:
23 June - 12 July 2025
School:
ISCTE Summer & Winter Schools Lisbon
Institution:
ISCTE-IUL
Language:
English
Credits:
6 EC
Vienna, Austria
When:
18 July - 02 August 2025
Credits:
8 EC
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Utrecht, Netherlands
When:
16 July - 16 July 2025
Credits:
0 EC
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Cologne, Germany
When:
11 July - 08 August 2025
Credits:
6 EC
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