Entrepreneurial Marketing

This programme is designed to introduce the participants to marketing strategies through the lens of entrepreneurship.

Therefore, this programme learning goals are:
-To understand the differences between managerial and entrepreneurial marketing;
-To appreciate the role of marketing in entrepreneurship;
-To develop viable marketing plan for a new venture.

Course leader

Prof. Marek Gnusowski
- Assistant professor in Management at Poznan University - Poland

Prof. Rusudan Chachanidze
- Director of Entrepreneurship Development Center Caucasus University Georgia

Target group

The summer programmes are available for students at bachelor or master level and those who are interested in having an international academic experience at ISCTE Business School.

Credits info

6 EC
Usually the evaluation is based on class participation, individual / group work and a final test but this may vary from programme to programme. Therefore, we recommend you to check each programme syllabus to see the grading system that is applied.

For those who successfully complete the course (get approval on their programme and do not miss more than 20% of the classes) an Academic Transcript will be issued. This transcript will indicate the total of hours, the ECTS credits earned and the respective grade in ECTS scale. For those who failed the course, a Certificate of Attendance will be given.

Fee info

EUR 1150: f the student withdraws the application before 31th May, 200€ of the amount paid will be retained by ISCTE and the rest refunded (bank fees charged will be borne by the student). In case of cancellation after 31th May no reimbursements can be made.

Scholarships

Unfortunately, there is no scholarship available for summer schools but we can recommend this website: http://www.scholarshipportal.eu/ where you may look for some financial support to come to Lisbon.