Lisbon, Portugal

Innovation and Creativity in Marketing

blended course
when 25 July 2021 - 12 August 2021
language English
duration 3 weeks
credits 6 EC
fee EUR 1150

Along 3 weeks students will deep dive in the world of innovation and creativity in marketing. They will be asked to create and propose an innovation project based on three real life challenges that they will experience.

Course leader

Prof. João Faria Gomes
- MA in Business Administration at Católic Universit, Portugal;
- Guest Professor at ISCTE-IUL

Prof. Daniela Langaro
- Guest Professor at ISCTE Business School and Universidade Católica in Marketing
- Professor in Vlerick Bus

Target group

Bachelor or Master level students

Course aim

At the end of this course, students should be able to:
- Understand de innovation scope;
- Co-ordinate innovation with business strategy;
- Be able to manage the innovation cycle.

Credits info

6 EC
Usually the evaluation is based on class participation, individual / group work and a final test but this may vary from programme to programme. Therefore, we recommend you to check each programme syllabus to see the grading system that is applied.

For those who successfully complete the course (get approval on their programme and do not miss more than 20% of the classes) an Academic Transcript will be issued. This transcript will indicate the total of hours, the ECTS credits earned and the respective grade in ECTS scale. For those who failed the course, a Certificate of Attendance will be given.

Fee info

EUR 1150: At the end of this course, students should be able to:
- Understand de innovation scope;
- Co-ordinate innovation with business strategy;
- Be able to manage the innovation cycle.
EUR 700: The programme online fee includes:

Tuition;
Course Materials;
Transcript of Records or Certificate of attendance (in case the student does not complete the course with success);
Welcome Session (virtual).

Scholarships

Unfortunately, there is no scholarship available.