Blue Ocean Strategy in the Context of Digital Disruption

Companies today are rushing headlong to become more digital. Digitization transforms their value propositions and involves every level of the organization. Digital isn’t merely an add-on; it’s a way to think differently.

In this course, we go through the art of deeply understanding our customers and suggesting innovation of the business model targeting current and new potential customers using Blue Ocean Strategy methodology and tools in the context of already available or future prospective disruptive technologies.
The Blue Ocean Strategy is a business theory that suggests companies are better off searching for ways to gain "uncontested market space" than competing with similar companies.

Course leader

Ladislav Tyll, MBA, Ph.D.

Target group

The course is designed for Master or Bachelor students (eventually Ph.D. students) across various fields of study.

Course aim

Our vision is to facilitate students´ understanding of the key strategic questions/issues linked with the growth strategies.
Participants will develop innovative business models as a part of the learning experience and gain tools that they will use in the rest of their business life irrespective of their career path

Credits info

4 EC
Course is accredited by the university and students will receive 4 ECTS credits and a Certificate of Attendance upon completion of the course.

Fee info

EUR 850: 850 EUR* / early bird registration 800 EUR*
Tuition fee must be paid by April 30, 2019.

*There is an option excluding accomodation for reduced fee.