Nottingham, United Kingdom

International Fashion Branding and Design

when 19 July 2021 - 30 July 2021
language English
duration 2 weeks
fee GBP 990

This course is perfect for fashion design and marketing students who wish to explore design, buyer behaviour and brand development in a UK and international context.

It is perfect for fashion design and marketing students who wish to explore design, buyer behaviour and brand development in a UK and international context.

It will provide a link between the creative process of fashion design and an understanding of today’s fashion industry.

You will be introduced to fashion design in the UK, looking at British designers such as Paul Smith, Vivienne Westwood and Alexander McQueen, and you will learn how British fashion brands have created a distinct voice in both the UK and international markets.

After undertaking fashion market research, you will begin to work on your fashion collection – garments, accessories or products.

You will be encouraged to experiment with shape and materials and explore drawing and illustration techniques to create unique visuals of your collection.

The course will include visits off-campus to galleries, museums and places of interest that are relevant to fashion students and fashion branding and promotion excursions to the high street, which will help you to identify key themes to support your project.

Course leader

Mandy Machray and Henry Taylor both teach on the undergraduate fashion programmes at NTU.

Target group

This course is ideal if you are a creative undergraduate student with an interest in fashion design and the industry.

Course aim

On the final day of the course you will present your designs and a short report about your sources of inspiration.

The presentation will include a collection of fashion concepts and illustrations, marketing intelligence and a unique brand identity.

Fee info

GBP 990: This fee covers the course delivery, most materials and any related course travel and entry tickets.
GBP 355: On-campus accommodation for two weeks in a single room with private bathroom facilities and shared kitchen and living space.