Marketing & Business 4.0

The programme focuses on: Evolution of strategic marketing from the beginning right through to latest trends; learning how to build experiences that link with the consumer emotions through real case studies and projects; and interpreting large amount of data for the introduction of new upcoming products.
This program has been developed together with executive managers from multinational leading companies and responds to the current demand of the labour market.

Course leader

You will have the opportunity to learn not only from professors, but also business leaders and professionals with expert analysis within their respective field.

Target group

Our programme is adressed to undergraduate students from Business, Management, Marketing and Advertising fields of study, even though other related backgrounds might be considered.

Course aim

The programme is divided into modules, company visits, group works and case studies. Our coaching methodology is based on real case studies. This is to enable you to study with detail in order to enhance and develop your skills. Modules and projects within will run in small sized groups.
Upon completion of the programme, you will have obtained a clear competitive advantage. Therefore, giving you the ability to apply your knowledge with immediate effect.

Credits info

6 EC
3 USC

Fee info

EUR 2100: EU students
EUR 2400: Non-EU students