The Digital Economy

About

The MBA Summer School in Digital Economy prepares you to lead and innovate in a business landscape shaped by emerging technologies, data-driven insights, and evolving customer expectations. This track integrates strategic thinking, technological fluency, and design-led innovation to develop leaders capable of navigating complexity and creating value in digitally connected markets.

The Summer School offers courses on:
Digital Business Strategy and Innovation
Data-Driven Strategy and Analytics in Business

Target group

Current MBA students
Recent MBA graduates
Candidates with substantial relevant working experience but no specific master degree (Applications to be approved by Academic Coordinator)

Course aim

Through an interdisciplinary curriculum combining digital strategy, AI and emerging technologies, data analytics, and intelligent service design, you gain the tools to transform disruption into opportunity. The programme emphasizes both customer-centric and life-centric thinking, encouraging you to rethink how organisations engage with people, not merely as consumers, but as individuals with diverse and evolving needs, values, and aspirations. In parallel, the Summer School addresses how AI, big data, and automation are redefining business models, customer engagement, and decision-making processes. Students learn to interpret complex data, manage uncertainty, and make ethically sound decisions in high-stakes, information-rich environments. Whether designing intelligent services, leading data-informed initiatives, or addressing strategic challenges, graduates are equipped to shape future-ready organizations and lead with confidence and purpose in the age of intelligent technologies.

Fee info