6 August 2021
Social Media Theory and Research
Understanding social media in everyday life in political communication on social media, the news on social media to entertainment of social media.
Social media (such as Twitter, Facebook, Instagram, YouTube, WhatsApp, WeChat) are important new digital platforms for online social networking and microblogging to discuss all kinds of issues (serious and trivial). Basically, whatever is on people’s mind. This type of public communication has received lots of positive but also negative attention in the mainstream media as well as in the social sciences.
This course will introduce participants on what typical social media data (e.g. Twitter, Facebook, YouTube) tells us about politicians’, journalists’ and citizens’ engagement in society.
Using a multi-theoretical approach (communication political, psychological), participants will learn how to look at these actors’ online behaviour, their expressed opinions and sentiments as well as their interconnectedness (online social networks). Furthermore, attention will be devoted to the potential that social media data provide but also to the limitations of social media data.
Dr. Maurice Vergeer, assistant professor, Communication Science
• Advanced Bachelor
The course is designed for Students, early career academics (cf. PhD students), science journalists.
After this course you are able to:
1. Distinguishing the defining characteristics of social media.
2. Understand how social media are used in politics and journalism.
3. Know specific characteristics of social media that affect how political communication and communication findings in tabular or visual form
EUR 475: The fee includes the registration fees, course materials, access to library and IT facilities, coffee/tea, lunch, and a number of social activities.
We offer several reduced fees.